Member since: December 25, 2016
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My resume

  • Brand development
  • Market research
  • Marketing strategy

A highly experienced marketing communications manager, strategist, researcher and planner for a wide variety of products and services, trade associations, and non-profits. An independent and self-reliant leader who combines an MBA’s analytical skills and business acumen with street smarts, resourcefulness and an entrepreneurial work ethic in order to achieve objectives. SUMMARY OF SKILLS AND QUALIFICATIONS • Management and Organizational Skills: proven success as a marketing manager and team leader, coordinating diverse functions and participants through problem solving and consensus building. • Qualitative and Quantitative Research: design, management, analysis, summary and presentation of consumer and business-to-business research, including excellent interviewing/interpretive capabilities and synthesis/summary into user-friendly outputs. • Account Planning: translation of research results into actionable recommendations for marketing and advertising strategy, brand positioning, message/content development, and communications tactics, including digital and social media. • Integrated Marketing Measurement: the identification of quantifiable goals, metrics sources and methods; diagnostics for the continuous improvement of programs/services; assessment of alternative marketing programs, resulting in a framework for strategic resource allocation. • Broad Category Experience: trade associations; non-profits; social marketing; food, beverage and nutrition; telecommunications; home energy; healthcare and pharmaceutical; travel and tourism. EDUCATION • Master of Business Administration, Owen Graduate School of Management, Vanderbilt University, Nashville, TN. Dual concentration in marketing and organization management.