Karen Etchells is the woman behind the scenes at Innovast Digital Marketing. Karen has been working with business owners, professionals, government entities, and nonprofit organizations, helping them to succeed online since 1996. Starting out in Website Design, Karen attended Rhode Island School of Design and offered her services to nonprofits. That took off quickly, and she soon became an entrepreneur serving small businesses mostly in the Rhode Island, Connecticut, and Massachusetts. Karen’s background also includes news experience as a Web Designer with The Providence Journal, where she handled creative web design projects for the publication as well as advertisers. In 2007, Karen was the Online Editor for The Norwich Bulletin newspaper. Karen also spent time as the Marketing Director for the Gates Automotive Group in Connecticut in 2010 where she specifically focused on the needs of a multi-location Automotive Dealership. Karen spent 3 years as an Internet Marketing Specialist with Brave River Solutions, located in Warwick, Rhode Island. Her responsibilities there included project management, search engine optimization services, taking on social media campaigns, blogging, management of their e-newsletter, The Source, and more. One of Karen’s favorite large-scale projects was handling the social media campaign for the State of Rhode Island’s Tourism Division’s website, Visit Rhode Island. Karen serves on the Board of Directors with APICS Providence Chapter. APICS is a professional association for supply chain and operations management and provider of education and certification programs. This involvement has given her opportunities to expand upon the unique challenges manufacturers and industry face when it comes to nurturing B2B opportunities, attracting new business online, and implementing best practices using social media for industry.
I specialize in helping businesses to be more competitive on the web -- to better position themselves online, increase engagement with their current client base and attract new opportunities for greater sales. FOR INDEPENDENT PROFESSIONALS -- If you are self-employed and you qualify, I will give you a free one-hour digital marketing strategy session. I've had great success in this area. Send me a message to learn more. --- ABOUT ME--- I am a proven Digital Marketer with extensive experience, having served as an adviser on numerous high profile corporate and government projects. Working closely with business owners and marketing teams to establish measurable goals, my efforts are aimed at making my clients more competitive online and expanding their online presence. I assemble customized marketing plans, outlining precise steps designed to increase leads, sales, and profitability. See my website at: http://www.innovast.com Here are some ways I can help your business to find success online -- • Design and Build a New Website • Upgrade your Company Website to a Modern, Responsive Format • Provide Project Management for Websites in Development • Offer Guidance with Online Marketing Strategies • Conduct Workshops & Training Sessions for your Employees • Implement Best Practices to Improve Website Conversion Rates • Create Content Marketing Strategies • Establish an Editorial Calendar to set Direction and Goals • Blog and Write Original Keyword Rich Content for SEO • Setup and Manage Social Media Marketing Campaigns • Setup and Manage Email Marketing Campaigns • Create Landing Pages and Supporting Sales Materials • Provide Social Monitoring & Reputation Management Specialties: Website Design and Usability, Project Management, Internet Marketing, Social Media Management, Email Marketing, Copy Writing & Editing and Search Engine Optimization (SEO).