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Building Business Buzz with Company Events

Tips September 13, 2017

When launching a new business venture, attracting customers can seem like a daunting or nearly impossible task. However, there are many effective ways business owners can build buzz, including hosting company events. Events can help get your name out there—without breaking the bank. Here are some events to consider for your business:

A launch event

Hosting a launch event to announce your new business is a great way to get people’s attention and highlight your company’s products or services. These events don’t have to be elaborate—they can be as simple as a lunch-and-learn hosted at a local business, an open house at your store, or setting up a table or booth at a neighborhood event.

A collaborative event

For small business owners, networking with other professionals in your industry is a key component to success. Partner events not only help strengthen relationships, they also help build buzz around your business. Some options include an art show put on by freelance artists, a roundtable discussion put on by educators or a free client workshop put on by financial experts.

An online event

In today’s digital era, company events don’t always have to take place in person. With most customers preferring to find products and services via the Internet, online events can be just as successful. Some options include a social media giveaway, a twitter chat or a photo campaign where followers submit a photo of themselves doing something related to your business.

No matter what type of event your business decides on, it’s important to tailor it to your company’s vision and brand. Additionally, remember to always carefully consider your budget and capacity when planning your event—sometimes less is more!